These days the success of a company depends on its successful strategic interaction between internal stakeholders, in pursuit of external recipients: yes, the customer. Whereas once it was relatively easy to innovate and create unique selling professions (USPs) around your product or service, two things have changed. . The post-Internet customer has more choice than ever before. 2. Cost reduction is finite, so being cheapest is not sustainable for long.
THE STRATEGIC INTERACTION FOR A COMPANY
The choice available to consumers or customers is vast and many boundaries have blurred. Companies with a recognisable brand have built trust amongst their own customers so well that when they cross a boundary the customer still buys from them. Examples include the Virgin ISA, vodka or trains, Sainsbury's Bank or easyjet car hire. So the importance of bond building cannot be under-estimated as a lever to consumer trust, confidence and acceptance of brand promises where your product or service is neither the cheapest nor established within the niche.