Marketing Manager Autonomous company, C8 million turnover in ladies fashion, part of a major group, is looking for a sales orientated businessman/woman with formal marketing training. The post would suit a graduate who has done his stint with the big boys and now wants to work at top level without frustrations next to the managing director. Someone with the right common sense and enthusiasm could be next in the chair. -
Seemingly, business wanted blue chip experience, sales orientation and maturity in a marketing manager skill set. Generally, there was little focus on the functional requirements of the profession. But in academia, a tradition of classical training had begun in the 1970s when marketers were encouraged by CIM. AMA, universities and others to study marketing planning rather than eco- nomics. In the 1960s the CIM diploma required aspiring marketers to study eco nomics, geography and business history. It wasn't until 1975 that the diploma included, for the first time, the now familiar subjects of Marketing Planning and Control, Management Organisation and Communications, and Marketing Analysis and Decision.